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Almost all printing and artistic web design these days is created using vector graphics. It allows you to develop illustrations of any size and the same high quality. Using this technology, you can get both a colorful logo and a large-scale advertising banner printed for a billboard since we are also branding services. This type of graphics has many features; let’s dig them out in this article.
Vector format is one of the most common ways to create modern graphics, along with raster, 3D, and fractal.
Vector graphics are computer graphics that are created using geometric objects or so-called primitives. Which include straight and curved lines, points, circles, Bezier curves, and other geometric shapes. Unlike raster (consisting of pixels), vector logos are formed from anchor points and curved lines between them. All parameters of these objects are automatically calculated by the graphical editor using mathematical formulas. Such a system greatly facilitates the designer’s work, because he does not need to remember and enter the formulas for sinusoids, parabolas or hyperbolas. The program will do it for him, and the specialist himself only needs to place points and build an optimal curve.
Information about their size, location, color, contour, inner area, and other parameters are processed by a graphical editor using mathematical formulas. Thus, vector graphics are graphical representations of mathematical objects.
Unlike raster, vector format does not contain pixels, which provides it with a significant number of advantages. Instead, anchor points are considered the smallest detail of such graphics, which are connected by straight and curved lines, forming the desired object. To create an image, the designer only needs to outline its contour using points, and then, without any difficulties, draw lines-vectors between them, using the wide capabilities of modern programs.
The most popular among them are the graphic editor’s Adobe Illustrator and Corel Draw.
This format has a very wide range of applications, it is especially often used in the development of logos, icons, illustrations and emblems. Vector logos, which are distinguished by high quality, clarity, and brightness of colors at any scale, have enjoyed significant success. In addition, such graphics are actively used in the manufacture of printed materials of various types and types (business cards, brochures, catalogs, leaflets, calendars, etc.). The popularity and prevalence of the vector format is explained by a number of advantages:
This format is able to perfectly adapt to the resolution of the screen or print device, so the logo will be as high quality as possible.
Today, there are over ten different vector formats, each with its own advantages and disadvantages. Most of them were developed by the popular graphic editor companies directly for their products. The most popular among modern vector formats for logos are:
A popular format for displaying various printing materials (vector logos), presentations, and documents, developed by Adobe. Ideal for saving files that contain not only graphics but also text. Logo in PDF has a built-in set of fonts, allows you to add links, animation, sound files, thanks to the tools of the PostScript language. Graphics in PDF does not take up much space, is displayed correctly on any systems, the format provides ample opportunities for printing;
Designed for two-dimensional vector graphics, most often used for graphic support of web pages. Developed on the basis of the XML markup language (free standard), can include images, text, animation, such files can be edited not only in graphics but also in some text editors. Graphics in SVG scale perfectly while maintaining high quality, so the format is ideal for creating web illustrations and editing files;
Developed by Adobe, but available for all popular editors (Illustrator, Photoshop, CorelDraw, GIMP, and a dozen others). Supports many tools for editing and processing vector logos and other images, without degrading their quality. It is actively used in the professional printing industry, as it is optimal for printing in large volumes;
Closed format, created specifically for Adobe Illustrator, but also suitable for other editors (with restrictions). AI has high stability, provides decent picture quality even with a significant change in its scale. At the same time, it is strictly tied to the “native” version of Illustrator;
Designed for Corel Draw files, not supported by virtually any other software. Files created in newer versions of the editor cannot be opened in older versions. Preserves special effects and parameters of objects well, provides multilayer, separate compression of vector and raster objects.
Of all the formats listed, SVG and PDF extensions are best suited for standard illustrations and printing (such as logos). And modern services will help you quickly and easily create graphics online and then use these files for any purpose (website design, printing, etc.).
If you need a vector logo, you can get it in several ways: make it yourself in a graphic editor (knowledge and skills are required) or order from a professional designer (it can be expensive). However, there is a much more convenient and simple solution available to all users of the Visual Design Inc. online service.
After registering on the site, you will receive a wide range of effective tools for creating high-quality logos. By paying for the vector logo you have created, you can download it in one of the most common formats (PDF and SVG) in a matter of seconds directly to your computer or for free, but in a small size.